Bendon Group
  • Marketing
  • Auckland, AUK, NZL
  • Salary
  • Full Time


Bendon is a much loved, iconic New Zealand company with a history dating back 72 years. We are on a journey of transformation. The newly formed leadership team has been given the keys to an iconic New Zealand heritage brand, and we are looking for a dynamic experienced, Digital Marketing Manager to help bring Bendon back. At Bendon we truly believe in putting customers first, and that is why the customer is at the core of everything we do. We know that by empowering our team members, we create a culture where we are relentless in the pursuit of our goals, and we all strive to achieve our vision. We believe this ethos will help to ultimately make all women feel confident and comfortable for life.

We're unique in that we design, manufacture and sell our own internationally recognised brands including Pleasure State, Fayreform, Lovable, Fredericks of Hollywood and of course Bendon.

We are looking for someone who is excited about coming on our journey of transforming this amazing New Zealand brand.

What you'll do:

  • Create and deliver a customer data strategy in consultation and with guidance from the GM's Marketing and eCommerce.
  • Management of our customer database to drive acquisition, retention and engagement of the database to increase overall performance.
  • Plan, curate and execute the eDMS for FOH to drive the promotional and content calendar in consultation with the Digi marketing co-ordinator and the digi designers.
  • Manage customer data performance and ascertain and measure against agreed metrics
  • Undertake customer segmentation via Emarsys to execute targeted offers and increase conversion rates.

Who you'll be:

  • Minimum of 2-4 years' experience in a digital marketing or eCommerce role, with a focus on email marketing.
  • Experience in the production and execution of eDM campaigns.
  • Passion for creativity, design and improving the customer experience
  • Ability to multi-task in a fast-paced environment
  • Demonstrate strong communication skills Effectively communicate projects, from concept through to completion, that that meets the business goals and strategic objectives.
  • Team player with strong communication skills
  • Experience with email marketing platforms e.g., Responsys, Bronto, Mail Chimp or Emarsys
  • A good understanding of digital media performance, Facebook and display

What we can offer you:

  • Being part of the Bendon family in a casual and warm environment
  • Being part of a team who wants to make a difference
  • Competitive salary, flexible working and the ability to purchase leave in advance and achieve real work/life balance
  • Company discount card that offers great discount prices at our stores
  • Full induction and orientation package
  • Ability to join Bendon's corporate mobile phone plan
  • Career development opportunities
  • Funded professional development opportunities
  • Free car parking onsite

If you are passionate about retail and people, love lingerie, want to work for an international company and this sounds like an opportunity you'd like to explore further, then we'd love to hear from you. Apply online now.

Bendon Group
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