Bendon Group
  • Digital
  • Auckland, AUK, NZL
  • Full Time

Bendon is a much loved, iconic New Zealand company with a history dating back 72 years. We are on a journey of transformation. The newly formed leadership team has been given the keys to an iconic New Zealand heritage brand, and we are looking for a dynamic, experienced, General Manager - Digital to help bring Bendon back.

We are unique in that we design, manufacture and sell our own products including Bendon, Pleasure State, Fayreform, Lovable, Fredericks of Hollywood and our new brand me.bybendon. We put our customers first and have a team who empower and lead relentlessly to provide high quality strategic input on the overall business direction. We believe that if we collaborate as one team, we have the ability to deliver amazing experiences to our loyal Bendon customers.

We are looking for someone who is excited about coming on our journey of transforming this amazing New Zealand brand.


This role sits within the Leadership Team at Bendon and gives you the opportunity to shape the future of our digital direction, globally. You will be responsible for strategic direction and driving growth across all digital platforms.

Digital commerce and media are the online connection between our brands and consumers. This business-critical role is responsible for driving the roadmap and implementation for our brands online and ecommerce digital capabilities. Responsible for the technologies that define and power our digital platforms and the results of the teams who are driving traffic and business through the platform.

Manage all aspects of digital including business planning, budget setting, EBIT delivery, website design, customer service, web analytics, CRM, data strategy and loyalty.

This role collaborates with various teams on the roadmaps and execution plans of digital platforms. The role encompasses the gathering and interpretation of business requirements as well as the partnering with our IT teams for the technical implementation and rollout of digital solutions to deliver business as effectively and efficiently as possible.

This role works independently and collaboratively with multiple departments, including digital partner agencies, marketing, IT and other business teams to ensure excellence of delivery and functionality. 

Knowledge, Capabilities and Experience:

  • Deep routed understanding of ever changing digital/mobile ecommerce landscape and technologies
  • Deep understanding of digital/mobile marketing platform applications
  • Deep understanding of data via CRM and loyalty
  • Ability to effectively lead and motivate multi-disciplinary teams, including highly technical resources
  • Vision and strategic mind-set with the ability to sell ideas
  • Strong project management skills with the ability to manage multiple projects, creating efficiencies and economies of scale
  • Ability to build prototypes and get involved with front-end code when needed
  • Ability to cope well with ambiguity and uncertainty
  • Proven leadership of large eCommerce projects
  • Experience with B2C or B2B eCommerce depending on your focus
  • Extensive knowledge of e-commerce technology and sophisticated analytics
  • Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
  • Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives

What we can offer you:

  • Being part of the Bendon family in a casual and warm environment
  • Being part of a team who wants to make a difference
  • Flexible working hours and part-time employment opportunities
  • Competitive salary, ability to purchase leave in advance and achieve real work/life balance
  • Company discount card that offers great discount prices at our stores
  • Full induction and orientation package
  • Ability to join Bendon's corporate mobile phone plan
  • Career development opportunities
  • Funded professional development opportunities
  • Free car parking onsite

If you are passionate about retail and people, love lingerie, want to work for an international company and this sounds like an opportunity you'd like to explore further, then we'd love to hear from you. Apply online now.

Bendon Group
  • Apply Now

  • Sign Up For Job Alerts!

  • Share This Page