Bendon Group
  • Marketing
  • Auckland, AUK, NZL
  • Salary
  • Full Time


  • Do you love the fast pace of retail?
  • Are you a team player and problem solver?
  • Do you enjoy taking the initiative and turning ideas into winning campaigns?
  • Can you take responsibility and work strategically?
  • Are you comfortable working remotely and in the office?

We're looking for a talented, experienced, retail-savvy Marketing Campaign Manager to join the Bendon Marketing and Digital team. You will play a pivotal role in developing and implementing cross-channel marketing campaigns spanning our stores in New Zealand and Australia and online.


This position aims to drive omnichannel trade performance through promotional planning and campaign development through media and creative.


This is a fantastic opportunity to make a difference in the growth and success of Bendon and our house of brands by developing and driving fresh marketing and promotional campaigns.


About the role

  • You will be responsible for developing and deploying integrated marketing campaigns and trade marketing promotional plans, including crafting strategy, aligning internal teams, managing creative production, creating a cohesive in-store and online customer journey, and providing post-campaign analysis.
  • You will manage the Trade Marketing and promotional budget.
  • You will work with internal and external stakeholders to ensure proper messaging, timing, and execution of multi-channel campaigns and marketing projects.
  • You will execute promotions and roll out impactful in-store campaigns in collaboration with marketing and sales teams.
  • You will enjoy fostering effective relationships with the team and agency partners to ensure a solid commercial understanding of the business and strong collaborative way of working.
  • Assist in the creation and delivery of marketing strategies and activities focussing on communications to customers to lift and amplify the experience for customers and drive sales.
  • Manage all campaigns for both retail and outlet stores
  • Drive YOY growth and store foot traffic.
  • Manage the media agency relationship collaboratively with the
  • Ensuring performance metrics are managed, growth of digital KPIs

About you

  • With an initiative to burn, you'll love the opportunity this all-encompassing role offers.
  • You are agile in your thinking and keen to develop sales-driving marketing campaigns.
  • You must be able to manage multiple campaigns and projects with intertwining deadlines while remaining focused on the details and keeping the team and deliverables on track.
  • You can interpret and action campaign results to drive future marketing activity.
  • You are a highly effective communicator
  • You can build strong, trust-based relationships.
  • Excellent time management, highly organised and have a keen eye for detail.
  • Have multiple years of experience in an omnichannel marketing role.
  • Proven track record in growing ROI.
  • Will have an understanding of the technology that drives our online customer journeys and can understand and maximise opportunities in the digital space.
  • Ability to multi-task in a fast-paced environment across time zones
  • Highly developed understanding of creative strategy and concepts.
  • Experience in managing budgets

About us

Bendon is a much loved, iconic New Zealand company with a history dating back 75 years. After successfully bringing Bendon back, we are ready for the next phase of our transformation, which is an exciting growth journey. We see our rapid growth across ANZ, with a long-term view of going global.


At Bendon, we genuinely believe in putting customers first, which is why the customer is at the core of everything we do. We know that by empowering our team members, we create a culture where we are relentlessly pursuing our goals, and we all strive to achieve our vision. This ethos will help make all women feel confident and comfortable in life.


We're unique as we design, manufacture and sell our internationally recognised brands, including Bendon, Pleasure State, Fayreform, Lovable, and our new brand me.bybendon.


What we can offer you:

  • Being part of the Bendon family in a casual and warm environment
  • Being part of a team that wants to make a difference and EMPOWER women
  • Competitive salary, flexible working hours, and the ability to purchase leave in advance and achieve work/life balance
  • Wellness leave and reduced working hours after a qualifying period
  • Reduced office hours over summer to enjoy family time
  • Funded professional development opportunities
  • Company discount card that offers great discount prices at our stores and online
  • Ability to join Bendon's corporate mobile phone plan
  • Career development opportunities
  • Free on-site parking

If you are passionate about marketing, customer experience, retail and love lingerie, and want to work for an iconic global company, we'd love to hear from you. Apply online now.


Bendon Group
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